A Musician’s Guide to Facebook Ads

A Musician’s Guide to Facebook Ads

Using Facebook ad campaigns is a great way for musicians and entertainers to increase their reach and awareness to their audiences. With Facebook’s ad manager, you can easily design your ad using various formats, placements, and objectives to meet your specific goals. This guide will tell you about the different formats you can utilize as a musician, as well as best practices for each format. If you're a musician looking to optimize your next Facebook ad, read below!

Image Ads

The Facebook News Feed is a constantly updating feed of status updates, photos, videos, and more, which you’ll find content from friends, groups, pages, and advertisers. You can create an image ad with an eye-catching image of you, your brand, your services, etc. to increase interest and raise awareness for your brand in delivering a simple message that makes people want to take action. Facebook for Business recommends you use a JPG or PNG image with a ratio of 1.91:1 to 1:1 and a resolution of at least 1080x1080 pixels. For text, they recommend 125 characters for the primary text, 40 characters for the headline, and 30 characters for the description. The max file size is 30MB. Be sure to avoid too much text on the image itself, as Facebook has found that images with less than 20% text perform better. Additionally, your image ads can appear in several placements across Facebook, Instagram, Audience Network, and Messenger. Easily open the ads manager on Facebook, choose your placements, and choose your ad objective, and Facebook will guide you through the creation process. 

Video Ads

When you use a video ad on Facebook, you can include movement and sound to capture your audience’s attention quickly. A video is a great way to deliver a single message: for instance, showcase your performance skills or a recent video you may have released, or highlight your brand and services in a unique way. A clear and simple message in a 15-second or less video will immediately engage your audience as they come across your ad in their Feed. You can also use multiple objectives in a Facebook video ad. Facebook for Business recommends you use an MPF, MOV, or GIF file with a ratio of 4:5 and resolution of at least 1080x1080 pixels. They note that video captions and sound are optional, but recommended. They also suggest the same text lengths as image ads. You are allowed to publish a video between 1 second and 241 minutes long, and the max file size is 4GB. Like image ads, video ads can also appear in multiple placements across Facebook platforms.

Carousel Ads

Use the carousel format in the Facebook News Feed to display up to 10 videos or images in one ad. Each video/image can also have its own headline, description, link, and call to action. This gives you more creative space within the ad to support your needs as an entertainer. You can feature multiple videos or songs that link to different landing pages, highlight multiple features of one aspect of your services, tell a story that develops with each carousel card, explain a process, create a larger canvas to present a large image with multiple cards for an immersive experience, or use multiple photos/videos to sell the benefits of booking your act to potential clients. Facebook for Business Like image and video ads, carousel ads also appear in many placements across Facebook platforms. For design, Facebook recommends you use the same file formats as the image and video ads with a 1:1 ratio and resolution of at least 1080x1080 pixels. For text, they recommend 125 characters for the primary text, 40 characters for the headline, and 20 characters for the description, and they require a landing page URL. Include 2-10 carousel cards in your carousel. The max image and video file sizes are the same as image and video ads.

One important thing to do for any of your ads is to include a call to action, telling people what to do after seeing your ad. This could include phrases like, “visit my website,” “contact us,” “listen now,” or “learn more.” You should also always preview your ads before you hit publish. Use Facebook’s Ads Manager Preview to view your ad the way your audience will see it on their computers and phones to make sure it looks correct. You can do this at any point during your ad creation process as well!

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